Steve Jobs Biography


Steve Jobs- by Walter Isaacson

RATING: 9.5 out of 10
There is no doubt he is an icon that will remembered as one of the great innovators of our time.  He revolutionized software, hardware, music, music players, and phones beyond what consumers believed was possible.  Despite his incredible genius his social interaction and leadership style was highly contreversial.  A role model for the ages to some and a self-serving billionaire to others, his life story is one that should be told to anyone seeking to understand the greatest contributors of technology in the last 100 years.
I found myself loving and hating Steve Jobs throughout the chapters of this book.  Walter Isaacson, the author of Steve Jobs, is a master of painting an objective view of iconic figures.  My belief is that you got a comprehensive understanding of who Steve Job was.  My final verdict is that Jobs has earned a seat at the same table as Newton, DaVinci, and Edison.  Other than learning about Steve Jobs I left this book with an inspired drive to leave a signature of exceptional work to my accomplishments.  I am appreciative to Steve Jobs for his example of leadership to allow myself and others to reach success that never was dreamed previous.
Here are my notes from the book:
  • He asked Walter in 2004 to write a book for him.  
  • Steve’s wife pushed Walter to truthfully tell his story for bad and good.
  • Steve was passionate and not afraid to speak his mind colorfully.  
  • Walter was asked to get past Steve’s ‘reality distoration field.’ 


  • Steven Paul Jobs biological mother demanded her son be adopted by college graduates. 
  • How Ironic Steve never graduated but became one of the greatest business owners of all time) 
  • A colleague believed that Steve’s desire to control a product line was because he had scars from childhood abandonment. 
  • *Steve’s dad took pride in great woodwork in places you couldn’t see. (ie the back of a drawer)
  • Steve desire for a perfect product inside-out came from his father
  • He didn’t conform to authority well
  • The school wanted him to skip 2 grades but his parents said just skip 1. 
  • He got bullied in school
  • He had a problem with common tennats of Christianity although he believe in the divine in his own way. 
  • At 15 he started doing pot. He also dropped acid occasionally. 
  • He called the owner of Hewitt Packard out of the blue. He spoke for 20 minutes and a job came from it.  
  • ‘Woz’ was a genius like Steve who was board at school because he was so advanced. 

VERY FUNNY: He once created a fake bomb with a music beat counter. The principal ran to the middle of the field, clinched it to his chest and pulled the wires. 

  •  Woz and Steve met in high school. 
  • They both loved Bob Dillian
  • They said much of their inspiration came from the music from bootleggers.   
  • He became vegetarian during his freshman year in college. 
  • He credits LSD for his success it should him there was “another side of the coin.” 
  • He demanded Atari hire him. He would not leave until they did. 
  • His colleagues thought he was a hippy with body odor. 


  • Steve jobs and Wozniak, created Apple with $1300.
  • Steve jobs came up with the company name apple when he was on of fruit diet and just left an apple orchard.
  • Apple put them above Atari in the phone book
  • Apple 1 was created by Woz and he first offeredit  to HP because it was created on their time. They denied it.
  • Paul Jobs (Father) gave up his mechanic shop garage for Apple to create circuit boards.
  • Apple 2 was created to appeal to the common person not the techies. 
  • It was the birth of the personal computer.  
  • Jobs cried a lot when he didn’t get what he wanted 
  • Woz felt at times that Jobs contributed nothing but realized that Jobs was the one that was able to sell his genius. 
  • Apple as we know it was born January 3, 1977. 
  • “Simplicity is the ultimate sophistication”
  • He wanted a product would make a ‘debt in the universe’ 
  • Apple 3 was a flop.  He tried to make it without Woz.
  • “If you want to control the future, invent it.”
  • Jobs did not create GUI, xerox did.  He was the first to make it in a way that would sell and appeal to the masses.
  • They created What You See Is What You Get. (Wysiwyg)    
  • In the initial IPO in 1983 the company was valued at 1.3 billion. 
  • 300 millionaires were created
  • 4 years previous they were valued at $5000 
  • At the age of 25 he was worth $250 million.
  • He was not materialistic. 
  • He wasn’t a fan of philanthropy and didn’t like those who flaunted their philanthropy
  • Macintosh was named after the type of apple. 
  • Steve either thought of a person as a “shithead” or a “genius”.
  • Jobs did not believe the customer was always right. 


  • Steve Jobs superbowl commercial in 1984 is considered by some to be the greatest commercial of all time.
  • He introduced in January of 1984 the first computer to audibly introduce itself, the Macintosh.
  • Bill Gates has shown respect to Jobs but Jobs hasn’t reciprocated.
  • Jobs felt Gates ripped him off with Windows/GUI. 
  • Gates said Jobs stole GUI before he did. 
  • Jobs leaves apple. Whether he was ousted or resigned is opinion. He was never formally fired.  
  • Ross Perot sympathized with Jobs situation at NeXT. Perot offered 20 million dollars to help NeXT
  • “Develop it, I’ll piss on it!” Gates said about building software for NeXT. 
  • He seemed to have premonitions of an early death. 
  • He joins the Pixar team
  • Pixars movie Toy Story was the first time Disney hired an outside firm for animation.  
  • In December of 1996 Steve Jobs returned to Apple
  • Apple was on the verge of dying
  • Steve Jobs never like a stylus he said we were born with 10 styluses.  
  • Steve return Apple partnered with Microsoft to create an operating system. 
  • Bill Gates gave an investment of $150 million.
  • The I in iPod and iMac represented that the devices would be compatible with the Internet 
  • Jobs says it’s just important to know what not to make than it is to know what to make. He cut the Apple product line.
  • Job said he got “screwed” when Adobe didn’t produce software for him in 1999. 
  • It is believed that he did not use flash on his products as a way to spite Adobe for not helping previously. 
  • He convinced major music labels to use iTunes to prevent piracy.
  • Also convincing them to sell individual songs for $.99
  • the music labels we’re not threatened by his offer to sell individual songs because he only had 5% of the market. (good negotiation)
 **If you you’re afraid to canabalize your own product sales then someone else will. ** 
  • Jobs said the strongest argument for God was when he heard Yo-Yo Ma play the violin.
  • He said no human can play music like he was playing.
  • He already knew he had cancer and he was going to die. So he asked Yo-Yo Ma to play at his funeral. 
  • Steve Jobs believe his cancer forms when he was both CEO of Pixar and Apple.
  • To the horror of his wife he did not accept to have surgery on his pancreas immediately. 
  • He realize that cell phones were starting to have music players so he was afraid that the iPod would become irrelevant. 
  • Birth of the iPhone.   
  • The idea for the iPad came before the iPhone.  
  • Jobs said that he was never favored to get a liver transplant early.   
  • While slipping in and out of consciousness at the hospital he would tell the doctors how to improve their devices.     
  • Job swore that he would destroy the android operating system because he felt that they stole the technology from Apple. 
  • Bill Gates believes that an open source platform that is shared among different companies brings more innovation and creativity.    
  • He offered President Barack Obama the opportunity to do his ad campaigns for the 2012 elections. 
  • Many people made a pilgrimage to Steve Jobs home knowing that he was soon to die. Bill Gates was one of those, they spent over three hours remembering old times.
  • When Bill and Steve spoke about the integration of software and hardware being vertical or horizontal each conceded that it could be successful. 
  • The book was created because he wanted his kids to know what he was really like. He knew that others would try to write his own story but he wanted them to know what from an objective point of view.
  • Resignation letter to Apple: He wanted to make sure that he provided a transfer of power that would be a model for other companies to use. 
The author believes Steve Jobs had the ability to bridle his mouth if he chose. He selected to be very hurtful to people on purpose to help him gain the gold he was seeking to achieve. 
 Of all his creations, devices, phones, and computers; Steve Jobs believe that Apple was his greatest creation!       
“Here’s to the crazy ones.The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.Maybe they have to be crazy.How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels? While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. Truly yours, Apple” 


Hero of Normandy



        The following is a narrative written by W. Dee Galbraith, of Blanding, Utah, who served in the U.S. Army, 65th Armored Field Artillery Battalion during WWII. An account of the invasion of Utah beach, Normandy France, in which he took part.

        June 6, 1944, the day That was known as D-Day, the Longest Day. The largest invasion in world history. It was a day that required bravery and great sacrifice for me as well as the men in the U.S. Army and our allied forces. We were at sea for three days and four nights in a violent storm. Being on an LST boat without cover to protect us from the rain and sea. Our tanks, half-tracks, and jeeps gave us no protection when we crawled under them. Waves were dashing over the side making the deck a flowing river. There was no way to make a meal so we had to make do with K-rations.

        Just after 24:00 hrs (morning of June 6th), the storm broke and the clouds began to break up. We could see stars shining through the gaps in the clouds. Overhead we could hear that our planes were up there to support the paratroopers with supplies that they needed. The planes were dropping then about ten miles inland from the beach.

        At 05:00 hrs. we were given the word that the invasion would be on time. H-hour was set at 06:00 hrs Starting shortly after 05:00, still in the dark, we began to start the engines on our vehicles, and unhooking the chains that we had secured than with to keep them from going overboard. It was not long until we were taking a straight course to the east, heading for the beaches of France.

        We could now see Utah beach and a war was going on to the east of us. The tide was going out fast, dead bodies were floating out to sea past our boats. LST*s (Landing Ship Tanks) were anchored and unloading soldiers over the side on rope ladders into patrol boats that delivered then onto the beach. Two big battleships, the Texas and the Nevada, were moving broadside, about five miles from the beach. They were firing there 15” guns, six volleys at a time, inland to France.

        The German’s were throwing everything they could at us and they were hitting a lot of their marks, ships ,boats, men, and anything that got in there way.

        As we came closer to the beach we could see the 12 foot high sea wall was still intact. American military, men and equipment were going to shore as fast as they could and running up to the sea wall. There was no place to go but forward, we were almost motionless waiting for the equipment to break through the wall. German prisoners were coming in very fast with out paratroops showing them in. We could see that many German soldiers died where they tried to make their last stand.

        The 65th Armored Field Artillery Battalion ( which I was a part of) were not “greenies” to battles or invasions, we had fought in North Africa and in the invasion of Sicily.

        The craft that I was in was now going full speed ahead to land on the beach (Utah). The whole front end of the LCV (Landing Craft Vehicle) boat began to lower, making a ramp for the vehicles and us to leave. Each vehicle had a man appointed to wade ashore, directing it from floating mines and other obstacles that the Germans had placed there. These included cement pilings, railroad ties, and barbed wire. The tanks went first, then the half-tracks with the wheeled vehicles following in there place to the shore. As I jumped off from the ramp into the water (being the one assigned to lead the vehicles ashore), the out going tide was so swift I had to grab the cable on the side of the tank to hold me from going under the ramp. The was up to my chin, I was very grateful that the beach was very solid and sloped up to the sea wall. I was only in deep water for about 25 yards, though it seemed like a mile. I was dressed in gas-chemical proof clothing that I was told to

get out of as soon as possible. It seems that when they become wet with salt water a chemical reaction takes place that can cause injuries to the skin causing infections to set in. Finding the half-track with my barracks bag in it, I climbed into the rear to get my envelope of clothes. Just then an incoming 88 shell passed just over my head, the concussion knocked me off the half-track. When I fell,  I landed in the tractor tracks putting me below the surface of the ground and the shell exploded about 20 feet from me hitting men who were kneeling on the beach, with shrapnel. I received a whiplash which lasted about two weeks.

        I had just got my clothes changed when a call came to repair a tank that had hit a mine just before driving right against the sea wall. I was the only mechanic in the battalion. I took my toolbox (which weighed about 50 lbs. ) in arm and started for the tank about 100 ft. away. Hearing an incoming shell I fell flat on my face. I laid there for a moment then I heard it hit its mark. When I arrived at the tank, I found laying at the rear of the tank, Sgt. Herman Strevell, who was in charge of the tank, cut nearly in half, dead. The medics carried him away on a stretcher as I prepared to repair the tank and patch up the holes in the engine and air cleaner.

        As has been said “war is hell.” At times you can’t think back only forward. A tank mechanic isn*t a chaplain, a medic, or a grave digger. We just repairs tanks and keeps them going. Sometimes it*s a big job, but each man in the U.S. Army has a specific job to do and he is trained to do it to the best of his ability in spite of the difficulties. We acquire a certain trait in the fear of death or in being “scared to death.”

        After repairing the tank, with new track pads and using water proof masking tape for the air cleaners, I sat down with the other troops right up against the sea wall waiting for a breakthrough in the wall so we could push forward. The German artillery was hitting on each side and just over the wall. The first aid station was set up in one of the enemy pill boxes. It was overflowing with casualties and dead. The medics were carrying litter after litter to the out-going boats returning to England and a medical ship about five miles off from the beach. Paratroopers were bringing in POW*s in long lines, placing them on the beach in a temporary barbed wire enclosure. Many of the poisoners were killed by the fire from there own artillery.

        As the time drug on we all wondered how much longer it would take before an engineer could punch a hole in the wall. The wall varied in thickness from 5 feet to 20 feet. At about 14:30 hrs. the shout of “forward oh” was given along with instructions of “start engines and proceed in long columns Two tanks at time went through two holes in the wall. We were now advancing forward to give the infantry and paratroops the needed support that they had been hoping for.

        Our maintenance half-track came in contact with two anti-personnel mines, putting more men on the casualties list. We were delayed for about an hour taking care of them before the medics arrived. We repaired our half-track and again started advancing. When we got to the wall and up to our battery in a firing position, we started to give the Germans back some of the pepper that they had sent us, causing them to retreat.

        France was a much different country than we had been in previous fighting. Hedge row after hedge row as far as we could see. This slowed us down to a crawl in our advance forward. The fog and mist began to roll in, which brought darkness to where we had to stop and wait for dawn to come. Guard duties were doubled and tripled.

        Well, this ended the longest day and the first day in the greatest invasion ever. We had landed in France and were knocking on the front door of Nazi Germany.

Delivering Happiness – Tony Hsieh



RATING: 9.2 out of 10
Everything we do can lead back to our motivation for Happiness.  Tony Hsieh, the author, has a very comfortable and simple approach to happiness.  He doesn’t have a PH.D.  He is only armed with a straight forward mindset towards happiness that is validated by proven experience.  The book has examples that are primarily business related, yet can apply to personal life.



3 Ps (Profits Passions Purpose)

“I failed my way to success” Thomas Edison

“First they ignore you, then they ridicule you, then they fight you, then you win.” Gandhi

Don’t put money before your passions.
-Acquiring money is not bad but mis-prioritizing it is.

Act weak when strong. Act strong when weak.

Successful business, like poker, starts at sitting at the right table.
-Your first pick can be your last; take your time.

**Invest time and money in things you understand.

Before you start building tons of new relationships, start growing the depth and strength of current relationships.

***Problems are mile markers we encounter on the road to success.

Don’t find expect joy at the end of the rainbow. Find joy with the rainbow itself.

“It’s amazing what you can accomplish if you don’t care who gets the credit” Harry Truman

“When you walk with purpose, you collide with destiny.” Bertice Berry