Steve Jobs- by Walter Isaacson
RATING: 9.5 out of 10
There is no doubt he is an icon that will remembered as one of the great innovators of our time. He revolutionized software, hardware, music, music players, and phones beyond what consumers believed was possible. Despite his incredible genius his social interaction and leadership style was highly contreversial. A role model for the ages to some and a self-serving billionaire to others, his life story is one that should be told to anyone seeking to understand the greatest contributors of technology in the last 100 years.
I found myself loving and hating Steve Jobs throughout the chapters of this book. Walter Isaacson, the author of Steve Jobs, is a master of painting an objective view of iconic figures. My belief is that you got a comprehensive understanding of who Steve Job was. My final verdict is that Jobs has earned a seat at the same table as Newton, DaVinci, and Edison. Other than learning about Steve Jobs I left this book with an inspired drive to leave a signature of exceptional work to my accomplishments. I am appreciative to Steve Jobs for his example of leadership to allow myself and others to reach success that never was dreamed previous.
Here are my notes from the book:
- He asked Walter in 2004 to write a book for him.
- Steve’s wife pushed Walter to truthfully tell his story for bad and good.
- Steve was passionate and not afraid to speak his mind colorfully.
- Walter was asked to get past Steve’s ‘reality distoration field.’
- Steven Paul Jobs biological mother demanded her son be adopted by college graduates.
- How Ironic Steve never graduated but became one of the greatest business owners of all time)
- A colleague believed that Steve’s desire to control a product line was because he had scars from childhood abandonment.
- *Steve’s dad took pride in great woodwork in places you couldn’t see. (ie the back of a drawer)
- Steve desire for a perfect product inside-out came from his father
- He didn’t conform to authority well
- The school wanted him to skip 2 grades but his parents said just skip 1.
- He got bullied in school
- He had a problem with common tennats of Christianity although he believe in the divine in his own way.
- At 15 he started doing pot. He also dropped acid occasionally.
- He called the owner of Hewitt Packard out of the blue. He spoke for 20 minutes and a job came from it.
- ‘Woz’ was a genius like Steve who was board at school because he was so advanced.
VERY FUNNY: He once created a fake bomb with a music beat counter. The principal ran to the middle of the field, clinched it to his chest and pulled the wires.
- Woz and Steve met in high school.
- They both loved Bob Dillian
- They said much of their inspiration came from the music from bootleggers.
- He became vegetarian during his freshman year in college.
- He credits LSD for his success it should him there was “another side of the coin.”
- He demanded Atari hire him. He would not leave until they did.
- His colleagues thought he was a hippy with body odor.
- Steve jobs and Wozniak, created Apple with $1300.
- Steve jobs came up with the company name apple when he was on of fruit diet and just left an apple orchard.
- Apple put them above Atari in the phone book
- Apple 1 was created by Woz and he first offeredit to HP because it was created on their time. They denied it.
- Paul Jobs (Father) gave up his mechanic shop garage for Apple to create circuit boards.
- Apple 2 was created to appeal to the common person not the techies.
- It was the birth of the personal computer.
- Jobs cried a lot when he didn’t get what he wanted
- Woz felt at times that Jobs contributed nothing but realized that Jobs was the one that was able to sell his genius.
- Apple as we know it was born January 3, 1977.
- “Simplicity is the ultimate sophistication”
- He wanted a product would make a ‘debt in the universe’
- Apple 3 was a flop. He tried to make it without Woz.
- “If you want to control the future, invent it.”
- Jobs did not create GUI, xerox did. He was the first to make it in a way that would sell and appeal to the masses.
- They created What You See Is What You Get. (Wysiwyg)
- In the initial IPO in 1983 the company was valued at 1.3 billion.
- 300 millionaires were created
- 4 years previous they were valued at $5000
- At the age of 25 he was worth $250 million.
- He was not materialistic.
- He wasn’t a fan of philanthropy and didn’t like those who flaunted their philanthropy
- Macintosh was named after the type of apple.
- Steve either thought of a person as a “shithead” or a “genius”.
- Jobs did not believe the customer was always right.
- Steve Jobs superbowl commercial in 1984 is considered by some to be the greatest commercial of all time.
- He introduced in January of 1984 the first computer to audibly introduce itself, the Macintosh.
- Bill Gates has shown respect to Jobs but Jobs hasn’t reciprocated.
- Jobs felt Gates ripped him off with Windows/GUI.
- Gates said Jobs stole GUI before he did.
- Jobs leaves apple. Whether he was ousted or resigned is opinion. He was never formally fired.
- Ross Perot sympathized with Jobs situation at NeXT. Perot offered 20 million dollars to help NeXT
- “Develop it, I’ll piss on it!” Gates said about building software for NeXT.
- He seemed to have premonitions of an early death.
- He joins the Pixar team
- Pixars movie Toy Story was the first time Disney hired an outside firm for animation.
- In December of 1996 Steve Jobs returned to Apple
- Apple was on the verge of dying
- Steve Jobs never like a stylus he said we were born with 10 styluses.
- Steve return Apple partnered with Microsoft to create an operating system.
- Bill Gates gave an investment of $150 million.
- The I in iPod and iMac represented that the devices would be compatible with the Internet
- Jobs says it’s just important to know what not to make than it is to know what to make. He cut the Apple product line.
- Job said he got “screwed” when Adobe didn’t produce software for him in 1999.
- It is believed that he did not use flash on his products as a way to spite Adobe for not helping previously.
- He convinced major music labels to use iTunes to prevent piracy.
- Also convincing them to sell individual songs for $.99
- the music labels we’re not threatened by his offer to sell individual songs because he only had 5% of the market. (good negotiation)
**If you you’re afraid to canabalize your own product sales then someone else will. **
- Jobs said the strongest argument for God was when he heard Yo-Yo Ma play the violin.
- He said no human can play music like he was playing.
- He already knew he had cancer and he was going to die. So he asked Yo-Yo Ma to play at his funeral.
- Steve Jobs believe his cancer forms when he was both CEO of Pixar and Apple.
- To the horror of his wife he did not accept to have surgery on his pancreas immediately.
- He realize that cell phones were starting to have music players so he was afraid that the iPod would become irrelevant.
- Birth of the iPhone.
- The idea for the iPad came before the iPhone.
- Jobs said that he was never favored to get a liver transplant early.
- While slipping in and out of consciousness at the hospital he would tell the doctors how to improve their devices.
- Job swore that he would destroy the android operating system because he felt that they stole the technology from Apple.
- Bill Gates believes that an open source platform that is shared among different companies brings more innovation and creativity.
- He offered President Barack Obama the opportunity to do his ad campaigns for the 2012 elections.
- Many people made a pilgrimage to Steve Jobs home knowing that he was soon to die. Bill Gates was one of those, they spent over three hours remembering old times.
- When Bill and Steve spoke about the integration of software and hardware being vertical or horizontal each conceded that it could be successful.
- The book was created because he wanted his kids to know what he was really like. He knew that others would try to write his own story but he wanted them to know what from an objective point of view.
- Resignation letter to Apple: He wanted to make sure that he provided a transfer of power that would be a model for other companies to use.
The author believes Steve Jobs had the ability to bridle his mouth if he chose. He selected to be very hurtful to people on purpose to help him gain the gold he was seeking to achieve.
Of all his creations, devices, phones, and computers; Steve Jobs believe that Apple was his greatest creation!
“Here’s to the crazy ones.The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.Maybe they have to be crazy.How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels? While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. Truly yours, Apple”